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  • ALCAS President

New circular vision to maximize value from waste

A new program called Cascading Materials Vision aims to reframe the value of waste as well as help businesses save money and source secondary materials, by following a framework of guiding principles that incorporates the value of waste into the equation of preserving natural resources.

Launched by the World Wildlife Fund in June in partnership with the American Chemistry Council, the Recycling Partnership, Ball, Keurig Green Mountain, McDonald's, Nestle, the Ocean Conservancy and others, the vision “acts as a roadmap for companies, supply chain members, waste management providers and NGOs to increase their collective ability to retain the value of secondary materials while remaining flexible to the changes and innovations that may occur in the future," says Erin Simon, director of sustainability research and development at WWF.

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